Now we live in a mobile age first and we are moving towards a mobile first index. That is because consumers are addicted to smartphones and tablets. And that is not changing in the short term. In this environment, response Web design is no longer an innovation. Instead, it has become a standard component of any SEO plan, regardless of the industry.
Why you need Adaptive Web Design
The web has advanced at an incredible rate in the last year. Among the many changes, the inevitable happened. Mobile web browsing surpassed desktop as the device of the first choice for internet users.
In a world where users are accessing the web through mobile devices, Google is acting accordingly. And so, it is logical to think that they will favor those sites that meet the needs of Google users.
In short, Google will favor websites that are optimized for people who use mobile devices and smartphones. Those websites are the ones that have incorporated a mobile response design.
If you are not yet reaping the SEO rewards of upgrading to a mobile response design, here are five reasons why you should make your move now.
1. Improved Site Usability
Google recognizes ‘time on the page’ as a fundamental indicator of the value of a site for any given query. Responsive web design gives your website boosting for visitors and attraction for visitors to read the content. The result is an improved user experience and usually more time on the site.
A mobile responsive web design is critical to a positive user experience, and Google will reward sites that meet users with such an experience.
The customer experience and the usability of the site cannot be more insistent. Companies and digital marketing agencies must remain vigilant when it comes to conversion and customer experience.
Positive reviews, traffic and an increase in brand searches – all of which may affect the ranking – come as a result of the customer experience. And below those factors lay the design elements of a web page.
2. Higher Speed Page
Each website should be optimized to load as fast as possible to help the chances of ranking well in the search engines.
The consistent message from Google in recent years has been that fast loading sites are favored in search results.
Websites that are mobile respond normally load faster (especially on mobile and smart devices), resulting in a more positive user experience, as well as a likely boost in the ranking.
3. Decrease in Bounce Rate
The percentage of dropouts is related to the time on the site. How quickly do your visitors turn back or leave your website? Google pays attention to user behavior at the time of entry and exit points for a website.
Google could interpret a short stay (leaving a site almost as fast as it came to it) as a sign that the content that the search engine finds on your site was not relevant to your needs.
A mobile response design allows you to not only put content relevant to your use, but also display it friendly. It provides a clean, fresh and distracting environment for users to browse your website.
4. Less Duplicate Content
Those who have decided to go the path of a separate mobile site have difficulty handling duplicate content issues. The use of a separate website for your mobile client requires the use of a separate URL.
This duplicate content can seriously impair its classification. If you don’t make it clear to Google whose content is more vital and make sure it’s the indexing content, then they will have to decide for you.
The result is almost always lower in the ranking of search results. A mobile responsive website addresses duplicate content issues. Enter a unique URL, regardless of the device used to view the content.
Responsive web design is built to make online social sharing easy for the most dominant demographic group mobile users. Although social media can help SEO, social actions will not have a direct impact on the ranking. But it will help you grow to an audience.
A larger audience can mean more traffic and commitment, as well as a greater search demand for your brand – which will undoubtedly make Google notice.
A website that is not optimized for mobile users and smartphones will have a hard time convincing its users to navigate the clumsy and poorly designed buttons. Share social networks that are designed for purely desktop use.