How to position my blog on Google

Positioning a company blog in Google, especially in the first positions, is a delicate issue that you might want to leave in the hands of web positioning professionals, but if you have a personal blog and want to give visibility, Microsoft Top going to encourage you to follow these little SEO tips, you’ll see how it’s no longer a ghost blog!

Do not be afraid of spiders

Google spiders go through your blog for information, but you do not have to fear them. Find the keywords you need for your blog. What is it going on, what do you want to write about? Prepare an editorial calendar with the topics that interest you and publish regularly. If you make a good content on a specific topic, Google will value it and you will end up appearing in your search results, you just have to keep in mind some tricks to improve the SEO of your blog:

Search your Keywords

Get acquainted with tools like Google AdWords and look for the keywords of your blog. Keep in mind that if your keyword is highly requested (many people look for it and have a great economic weight), it will be difficult to position itself for it, try searching for a longer tail content, that is, much more specific, that allows you to have less competition; That is to say, no matter how much you write about “cheap flights” or “car insurance”, it is difficult to get the first one on Google. Instead, if your post is about “cheap flights for end-of-life trips” or “sports car insurance” you will have more possibilities.

Take care of your URLs

Your URLs must be short and descriptive and include your keyword in it. Nothing to leave the one that comes out by default, because it can be full of meaningless letters and numbers. Spiders do not like things that they do not understand, just as most humans do.

Create powerful titles and desirable descriptions of your posts

You can use a flashy title or useful to the user, for example: “How to create a Facebook page” or “Definitive guide to handle such a tool.” It’s not a good idea to risk a title that is not descriptive, just like the one on this post: “Do you have a ghost blog?” but remember that the rules are to break them.

Install plugins that will help your SEO

Use SEO by Yoast or All in One SEO Pack, and optimize the description of your post. Keep in mind that it is previewed in the search results and can be a good opportunity to induce the click. Get the creative side that’s on you!

Remember that spiders are very tired of walking through your blog from top to bottom facilitate the work by introducing micro data, improving your Sitemap, structuring your H1, H2 and doing a lot of little technical tricks that we can see another day.

Forget duplicate content

Google hare duplicate and copy content/article/data. If nothing happens to you, give it a little to the coconut and seek inspiration everywhere.

Use Social Networks to search for topics

A tour of Facebook, Flickr or Pinterest can be a good source of inspiration. If you cannot find anything, search among the infographic of specific platforms.

Think carefully about what Social Networks interest you and publish on them regularly. It is also important that you highlight the sharing buttons on your blog and place them well visible.

Some ideas for your Social Sharing:

What can you follow?

Make the icons of the social networks of your blog well visible so they can follow you, or become “fans” (or like them), or include them in their circles or whatever corresponds to the social network.

That your content can be shared easily

Within each post, put buttons to share at the beginning and end of the blog (or all of a while with a floating Social Networking plugin such as Digg Digg).

Participate socially

Actively interact in Social Networks by giving opinions and sharing useful information for users. Do not remember the communities only when you have a post.


Disseminate in Social Networks the contents that interest you most. You already know that there are many tools to do it: Hoot suite, Buffer you can also optimize your tweets based on your audience with tools like Social Bro.


Spread old content constantly. You can use programs such as Revive Old Post or Social Oomph.

Increase your audience, LinkedIn, Flickr, Slide share plan to increase your audience and also the format of your content, why not? Another idea is to post your posts in specialized online portals.


It offers your readers the possibility of subscribing to your content. So you can create a community around your blog. Participate in other blogs, create your brand as an author, make email marketing campaigns to your subscribers (with simple tools such as Mail chimp) so that none of your updates are lost, it favors the tweeting of your content with Click to tweet, comment on other blogs. There are a lot of ways to be sociable in the network!

Do not fall into the temptation of Black Hat

If you know a bit of SEO, you will know that Black Hat is the techniques Google considers to be suspect. The Black Hat techniques are very seductive because they can help you position your blog very quickly but you have to know that sooner or later Google will realize and penalize you.

Some Black Hat techniques:

Keyword stuffing

  • Fill your keyword post without contributing content.

Hidden text and links

  • It is about hiding information and links to readers but not to robots.


  • Show content to readers and another to search engines.

Spine items

  • It consists of modifying some posts with specific programs to be able to copy them without knowing Google (laughs).

Farms of links

  • Buy or create many low-quality blogs and over-optimize links.

Page hijacking

  • Create a copy of a page that is well positioned to take advantage of its Page Rank.

There are many more, some are outdated and others are constantly created. If you offer an easy and fast way to position your blog, you may not be using the most appropriate techniques. Google will end up discovering you and you will have to sanitize your penalized domain or face a penguin that is pissed off; do not do it, you will get sick standing.

Do not make Spam

As much as you like, do not make Spam. One thing is to comment on other blogs or to participate in conversations in Social Networks or forums, but we all know what the limit is. Spam is a very bad technique for Google so doesn’t make it.

How to not spam with your blog:

  • Do not distribute your content by email
  • If no one has asked you to send your content, do not do it.
  • Do not participate in conversations to advertise your blog
  • If you are interested in the blogs of others, they will end up interested in yours. Never write in the comments anything with the point of saying “this is my post on this matter, read it.” With the forums the same thing happens.

Final tips to appear in the search results

There are many more ways to position your blog, but basically it’s about doing a good job and publishing quality content regularly. If your content is interesting for your readers, they will surely return to your blog, and that is the type of recurring traffic that interests you. Check with Google Analytics what post they worked best for you and write about it again.

The SEO techniques help to position your blog in the search engines. The SEO techniques help to position your blog in search engines.

Be patient because positioning a blog is not made overnight but, if you follow these tips, you will see how slowly your blog will have more and more readers.

Get out of your Darkness blog to your blog of darkness … it will look better and be happier!

When your blog begins to become more visible, it will no longer be a ghost blog.

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