With this guide you will learn everything you need to know to open a profitable and exclusive fashion clothing store from the beginning; you just have to follow the following methodology that will undoubtedly lead you to success with your clothing business.
One of the large segments of the market that move millions of dollars is textiles and within one of its divisions is clothing. Adult clothing, youth clothing, children’s clothing, fashion clothing, baby clothing and many other categories that complement human needs.
At the moment that we take the possibility of entering into the idea of how to start a clothing business, we must take into account several steps to follow before undertaking, so that our clothing business idea can be put on the right track and really become a business.
Complete the legal issues of the business
Decide on a name for your business. Make sure the name is not a trademark of another company.
Register the company name.
Open an account at a bank; a business account with the ability to process credit / debit card payments is necessary, especially if you are going to receive non-cash payments.
You must have the necessary documentation on the property of the company by registering in the commercial register and other details such as registering with the corresponding IAE (Economic Activities Tax), taxes, local insurance, etc.
If you want to source clothing from highly reputable suppliers, they will require you to be a fully incorporated company. This will ensure that you get products at a lower price.
Create profiles on all possible social networks in the name of your store, do not wait for this. Do this as soon as you decide on the name to make sure they are available.
You can start the business as a freelancer, as a community of goods or as a limited company (S.L.).
If you have a partner even if it is your brother, you must write a statute. You may have heard stories of close relationships that were broken due to partners splitting up. A partnership agreement drawn up by a lawyer is essential in these cases.
Hire good employees for your clothing store
It’s okay if you don’t have employees, especially at the beginning. Many business owners start out on their own, doing everything themselves until they start to make a profit.
But everyone needs help. You will have to hire someone at some point, at least temporarily. You will need staff to clean, sell or simply collect. Controlling everything yourself can be impossible.
Employees must follow the rules of your store. Don’t be flexible about this. If the owner doesn’t care about the rules being followed, the employees won’t either.
Make a marketing plan for your clothing store
Run different promotions throughout the year (25% on Valentine’s Day when you buy a couple of mugs, etc.) and report it to your customer database. Customers love discounts, and they’ll end up buying non-discounted items, too.
Small sales of select items each month can free up space in your store and help you replenish outdated inventory.
Every end of the season you must renew your inventory to bring freshness to the store.
Social media marketing is a very important element in your marketing plan. Radio and television ads, print ads, search engine optimization like Google, and blogging are all marketing tactics you can try to promote your store.
You need to invest in your clients. They will come again and again and promote you to their acquaintances. So make sure to save all customer contact information and sell to them again and again.
A customer earns for life and becomes your best marketing tool.
A website with a blog can be used as a marketing tool that will attract more customers.
Your clothing store needs a business plan
Develop and draw up a business plan and then write it down. If you are thinking of requesting a loan from a bank, it is essential because you must convince the bank director to make sure you have the opportunity to grant it to you.
Plan a grand opening
Spread the word that your boutique is opening its doors. Try to get coverage from the local media; provides press releases, including to radio stations. Buy advertising on social networks and search engines. Distribute advertising in mailboxes and on the door of the establishment to notify people of the grand opening. Don’t skimp on anything because that day will be very important for your dream to come true.
Okay, your clothing store is open and people are shopping. But don’t rest on your laurels. Think about growing as much as possible.
No, that does not mean that you open 4-5 stores at a time. But think long term as soon as you have started. This will expand the possibilities of your business.
If you don’t want to open more stores, you can expand the fashion lines you have, open an online store or even sell through Amazon. You can also start selling other clothing-related products such as jewelry or accessories; Partner with designers for fashion shows or other similar events.