LinkedIn is one of the main tools to get a job today, so it is essential that users optimize their profiles to be more easily found by employers and potential clients. That is why MicrosoftTop brings you three fundamental steps to improve your visibility on LinkedIn.

1. Optimize your Cover Letter on LinkedIn

In order for customers to find a user’s profile, it is necessary for the user to appear easily in search results and, once found, customers are interested in learning more about the user and their work.

For this it is important to develop a good cover letter. On LinkedIn the cover letter is the top of the profile. In it, the user must include data such as their current professional situation, a brief introduction and all the information that they want to disclose to employers.

In this sense, the cover letter of a LinkedIn profile includes a series of key sections that can influence the ability of a profile to be found on the platform, either through the LinkedIn algorithm or due to the visual appeal of the profile and the credibility it evokes.

To increase the chances of being found by employers, users should make sure to work on your header, profile and cover photo.

The header is one of the most important parts of the cover letter. Key words should be included here so employers can find the profile more easily. In addition, the header should draw the attention of the market to which it is directed, as it will be the first thing that employers will see when accessing the user’s profile.

The profile photo is also essential since it is the first impression they will have of the user. It is recommended to use a professional photo, where the user is dressed professionally, smiling and looking directly at the camera on a neutral colored background.

Finally, the cover photo. This is the first element that users see when entering the profile and allows to transmit more about what the user represents personally and professionally. A professionally designed cover photo can make a good impression and appeal to employers.

In addition, if the user is self-employed or freelance, the user can use the tool created by LinkedIn to display their services in the cover letter.

2. Publish Content Regularly

Another way to optimize the presence of a LinkedIn profile is to post updates consistently. By posting regularly, the user is seen by his network, increasing his chances of being chosen in a job given his constant presence on the platform.

In addition, those posts in which a user’s first-degree connections interact will appear in the news feed of their connections (second degree connections).

These second-degree connections will not only be able to see the content that the user has published, but they will also be able to see the reaction of other users, thus increasing external recognition.

To improve the appearance of a publication in the search engine, the user can include two or three relevant hashtags. In this way, users from outside your network can find the publication and share it.

In this sense, it is important not to use very elaborate hashtags, since users on LinkedIn usually access quite simple search terms.

3. Interact with your Network

To improve the possibility of being found on LinkedIn, the user needs to build a quality network of contacts. In other words, a network that is representative of the target group of clients you want to reach.

In this sense, users can only find a profile if it is a first, second- or third-degree connection, or if the users belong to the same group.

That is why it is essential to work on the growth of the network, since this can restrict the ability of a user to contact their ideal customers.

However, the important thing is not simply to create an extensive network of contacts, but to create a network with quality contacts. That is, potential employers or clients, coworkers, leaders of the industry in which you work and employees of other companies of interest.

To get these Quality Contacts, users must:

a) Check who has Seen your Profile

If an employer or person of interest has visited your profile, send them a request to become part of your network. Having visited your profile, the user will be familiar with your name and your work, so it will be easier to connect with it.

b) Search the LinkedIn Page for Companies

If the user has added a company in the “experience” section of their profile, it will appear in the “personal” section of that company’s LinkedIn page.

In this sense, if the user has an optimized and professional profile, it could be of interest to clients or employers who are looking for information on competing companies or similar companies in the market.

c) Join LinkedIn Groups

LinkedIn allows users to join up to 100 groups. This can be a great advantage if groups are used as a mechanism to expand the network of contacts.

By accessing relevant groups, the user can contact future clients and / or employers. In this sense, it is also important to join representative groups of the sector where you work or the geographical space in which you work. When considering and reviewing the groups you want to join, beyond looking at who the members are, it is important to see the size of the group. The more members a group has, the greater the chances of expanding the network.

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