Do you have a “small” website? Do not have money to invest in it? Are you almost no visitors? So do SEO. Precisely, the objective of SEO is to give visibility to a website and, consequently, increase traffic.
Usually, when a website is “small” we tell ourselves that it is not necessary to do SEO. We think it is not worth investing time in this strategy. However, the exact opposite happens. If you don’t have visitors, do SEO to start having them.
In this article, we tell you how to do SEO for small websites and that nobody visits.
Without a content strategy, there is no SEO for “large” sites or for “small” sites
The content is absolutely necessary for any SEO strategy. No matter the size of the website: everyone needs the CONTENT. Usually, people who have a small website think that developing a content strategy involves a lot of time and effort.
The truth is that this thought is not so far from reality. But it is not exactly like that either. Especially in the case of small websites, which project the most long-term results?
A content strategy does not necessarily mean filling your site with blog articles. This is not what we say, but Neil Patel, a great expert in Digital Marketing and Social Media. You can start with two or three articles. But it is not about any content.
Neil says that when we think of content, we have to consider the following:
“People want answers. In today’s world, content is cheap because there is a lot. So people are looking for answers from people with authority for their questions. ”
That is, given the abundance of information, people give priority to content made by people who know what they are talking about. Contents that in addition to the visual, worry about giving the best to the reader.
There are many examples, but we could rescue that of Neil Patel himself.
But not to be left with words only, it would be good to review what the statistics say. According to a report from the Content Marketing Institute and based on figures taken from other researches:
- Content Marketing costs between 31 and 41% LESS than the search ad payment (SEM) strategy, depending on the size of the organization.
- For every dollar spent, Content Marketing generates three times more leads (leads) than paid ads on search engines.
- The conversion rate of a website is almost six times higher for companies that use content marketing than for competitors that do not.
That being the case, it is clear that a Content Marketing strategy is always good. And more if you have no visitors. What are the keys to start developing a content strategy? That is quality content, specialized in something and with a well-defined audience. Let’s see more in detail.
How to build a content strategy for a small website?
To start with a content strategy and considering that we are referring to sites that have no budget to invest, it is best to develop a single type of content. The one who covers a lot, does not squeeze, says the saying.
Do not do everything. Videos, podscats, webinars, blogs, etc. DO NOT. Focus on a single format. What specialists in the field recommend most is to start blogging. It is the easiest and least expensive.
If you decide to blog, the first thing you have to do is investigate what are the keywords of the topic you are addressing. Above all, look for long tail keywords. What is it about? These are longer search queries.
Let’s see an example. Assuming that your website deals with car insurance, the keywords “car insurance” or “car insurance” are the main ones and those that generate most of the search traffic. But the effective use of these very competitive keywords ends up depleting anyone.
In this case, a long tail may be the “best car insurance company.” It does not have many monthly searches, but being longer than the main keywords you could more easily compete for it and generate more traffic.
So, so far we have two clear questions about how to do SEO for small websites: focus on one type of content (we recommend it to be the blog) and do a long tail keyword research.
What other issues do we have to consider?
- TO ANTICIPATE. It is necessary that you plan and write the contents in advance. Ideally, have stipulated publication dates and write between one or two articles per week.
- Once you manage the blog completely, try to make other types of content. The key must always be to establish a stable and productive routine.
- SHARE YOUR CONTENT IN THE SOCIAL NETWORKS. Many times, we find super interesting content that has very few visits because they have not been properly shared on the networks. The suggestion is that you share them yes or yes on the most important platforms such as Facebook and Instagram. But it is also important that you consider other networks or smaller places. An example of them are Facebook groups. If you find any group or groups related to the theme that summons you, share your content there.
We already talk about content strategies. But what other ways are there to do SEO for small sites?
Nourish your followers to meet the main objectives of SEO
SEO has three main objectives:
- Generate traffic
- Generate leads
- Build authority
What would happen if you managed to have followers who trust your brand? Most likely, they visit your site more often and share your content. What does it impact on? Well, nothing less than THREE OBJECTIVES OF SEO. It helps you build authority, generate traffic and leads.
How can you make more and more followers trust you? Well, nourishing them. This is: conversing with them, INTERACTING and providing VALUE. This has a lot to do with the contents, but also with this possibility of listening to customers, of making them feel really important.
But do we know who our audience is? How do we build an audience from scratch?
Google Analytics is an excellent tool to build audiences. Through the analysis of demographic and psychographic data, Analytics lets you know how it is composed and what your audience wants.
This box shows the interests of the audience. This has more to do with the psychographic. It is the “Affinity Categories”. And the “In-Market Segments” is also available, which will help you analyze where your users are in their shopping days.
Once you have identified your audience well, all your efforts should be oriented to NUTRIRLA through a solid VALUE PROPOSAL. Answer yourself: Why should readers / fans / fans stay with you? What benefits am I offering them?
Finally and before finishing, it would be good to emphasize that a website not optimized for mobile phones does not have much future. Above all, if it is a small website. And optimizing it for mobile is not just about making a mobile version. It is a little more than that. You will have to change several aspects. Moz says: “Design for the big toe.”
We have reached the end of this post. We hope you found it useful and can tell us your own experience regarding how to do SEO for small sites. How did you do it? Is there any other advice or practice you can recommend? We appreciate your participation! Until next time!