One of the most relevant aspects within digital and content marketing strategies is SEO – Search Engine Optimization – a discipline that helps improve the positioning of a website in search results.
The above is achieved by developing different actions, within the framework of an SEO strategy, which aim to enhance traffic growth and monetize the content in some way. In addition, those who apply this method can increase the conversion rate and the return on investment on their sites.
In this sense, SEO is a perfect ally for those brands that want to bring their business to customers through the use of various digital platforms. But, to stay on top, you have to constantly improve your SEO content strategy.
Ideas to Improve SEO Content Strategy
1. Identify the user or Target Audience
Any owner or business owner must be clear to whom the information is directed, since the content is consumed differently depending on the public. Therefore, by not taking care of that aspect, you can reach those who have little interest, which translates into fewer visits and fewer sales.
It is for this reason that the identification of the target audience or buyer person is essential, since it helps to define better themes and what the tone of the content will be.
2. Manage Sites and Blogs by Theme
One of the SEO strategies is to work by themes to organize the articles and determine the level of relevance of these. In this way, the risk of duplicating content is reduced and cannibalization is avoided.
This phenomenon, which is nothing more than the repetition and positioning of exactly the same keywords, is highly dangerous, since it can cause confusion in search engines. The topics to be addressed on a certain page must be current and adjusted to the needs of those who visit it.
3. Plan the Content
The first thing is to be clear about the subject, to whom it will be directed and the action that is expected to be triggered. The publication of content on a website should be based on an editorial calendar, since in this way you have control over the progress of the SEO content strategy.
Content planning also includes evaluating the use of the best keywords in the content, since these are key to search engine rankings. In this sense, its use is recommended both in the title of the page and in the content, as well as in the header labels, in the anchor text of the internal links, in photos and videos, and of course, in all the length of the text, but without abusing, we must avoid that the text appears to be spam.
Further more information related content strategy; here are we showing Tips for Creating Effective Web Content in Digital Marketing“
4. Use a Robust and Reliable Platform
In SEO content strategies, both the content and the platform used for its dissemination play a fundamental role. In that sense, there are sites like WordPress, which is one of the busiest CMS worldwide, offering publishing tools, such as applications and plugins, that are easy to use.
Joomla can also be a good option for those with more programming knowledge. Through it is possible to achieve professional websites, with multiple designs and functionalities that adapt to the needs of any business or venture.
5. Vary the Publication Formats
Remember to define the publication formats on your website and social networks, from a blog post or eBook, to an infographic dedicated to a contingent theme. The multidisciplinary work of your creative team will be essential to reach an appropriate format, and a varied and robust editorial calendar.
It is essential to analyze the metrics granted by each publication channel, its themes and the formats created. This is an organized way to check which formats are the most engaging and, in this way, strengthen them in the SEO strategy to get more out of it. Platforms like Facebook, YouTube, Instagram, Twitter and Pinterest, can contribute great value in SEO strategy.
6. Resort to Plugins to Achieve good Positioning
In digital marketing, mainly in content marketing, WordPress plugins are of great importance, as they help improve the experience of use within the different platforms and facilitate the optimization of the site for the main search engines.
One of the best WordPress plugins is Yoast SEO, which helps to check the density of the keywords in all the text, determine if 1 or more synonymous keywords have been incorporated and their distribution, throughout the sentences and paragraphs, between other factors that help improve the SEO of the post.
7. Generate Links
Links that direct to posts within your site as well as outside of it are an integral part of the SEO positioning of your website and published article.
In WordPress, the platform selects by default a structure that includes a huge amount of unnecessary words, but this can be easily edited, changing those words by the name of the entry so that there is greater coherence between the link and the content.
8. Link to Third Party Pages
Another essential point, when it comes to having a better positioning in the web search engines, is to establish links with other sites.
In this sense, when the contents are linked to third-party pages, are disseminated and mentioned on social networks, a support space is created within a collaborative environment that, in the long run, ends up promoting the establishment of new relationships.
In short, creating links with other people facilitates the positioning of a post and strengthens SEO positioning.
An article that links to quality third-party sites is a repository of information that will give confidence, and on the other hand, if they are linked appropriately and contingently, Google will see this practice affably, considering your content as a library, which links to content quality.