Adventure travel can do wonders when it comes to experiencing something awesome and challenging. Usually, when people visit new places or new countries, they get to see new cultures and new environments which will change their whole perspective of the world. Travel inspires people to try something new and adventurous. Entrepreneurship is a lengthy and strenuous journey, just like climbing one of the biggest mountains in the world. Love for risk and adventure has become substitutable with running a business. Risk is something that entrepreneurs face every day while running their business. Many successful entrepreneurs are running their business at the top all over the world. Some entrepreneurs even conceived their ideas on an adventure travel trip, turned their ideas into a multi-million-dollar business, and are running it successfully. Paul B. Brown-the author of Entrepreneurship for the Rest of Us- said: “entrepreneurs are some of the most risk-averse people around.”
So, here are the 3 entrepreneurs who turned their adventure into multi-million-dollar business
Scott’s Cheap Flights by Scott Keyes
Scott Keyes was an underpaid journalist who loved to travel and ended up realizing that he doesn’t have a lot of money to spend on flights, but he has to take flights to travel to other countries like Europe, Asia, Australia, etc. He started using all those travel hacks and tricks to make sure he is getting the best price possible. In late 2013 he ceased the perfect deal, he has ever got, which is non-stop from the New York City to Milan for a $130 round-trip and he ended up having an amazing trip.
When he got back from the trip, word had spread to his friends and co-workers and they started asking him to let them know if he ever got that kind of best deal again so they can get on it too. That’s when the idea hit him that people love cheap flights and he started a simple passion project which later turned into a full-fledged business.
How does it work?
Scott’s cheap flights were one of the foremost companies to appear in the field. This app will let you know the cheap flights available, price drops, error fares or airline sales, as a result of the competition of brands or any other reason. What makes Scott’s cheap flights different from other companies is that you can join the free list to avail 1/3 of the notifications or you can upgrade for $49/per year to premium, also you get emails and alerts at any time there is a cheap flight available. As of now, Scott’s Cheap Flights has 29,639 premium subscribers, 204,021 free subscribers, and a total of 233,660 which has now engendered to $963,234.48 in sales.
GO-PRO Camera by Nick Woodman
Go-pro is the adventure proof 35-millimeter camera founded by Nick Woodman. Before the go-pro camera, Nick and his wife sold Shell necklaces which they acquired in Bali each for $1.90 accompanying the California coast for $60 each.
Nick noticed that these shell Jewellery are not just any decoration and people were willing to pay for them because the Jewellery made them look like they are living an adventurous lifestyle.
While on a trip to Australia and Indonesia, Nick developed an early prototype using a waterproof camera tied to a band to record his surfing. This is how go-pro was born. About his product, Nick says “Go-Pro is all about celebrating an active lifestyle and sharing that with other people. It’s authentic. It’s not a brand that we went out and bought a bunch of ads to create.”
He gives credit for his success to his pagan symbol and role model, Dietrich Mateschitz-who is the founder of Red Bull energy drink and to his Buzz- Marketing strategy. That’s how nick decided to sell the lifestyle-related to the product, instead of selling the product itself. Nick’s marketing strategy is focused on the experiences of the people and their stories using Go-Pro. As of 2019, Nick Woodman’s net worth is estimated at $800 million.
Virgin Group by Richard Branson
Richard Branson is an investor, author, philanthropist, and an adventurer. He founded the Virgin Group in the 1970s, which now controls the 400 companies in various fields.
Richard Branson was a high school dropout and he started his first business venture- a magazine named Student. Later he commenced to sell mail records to his customers from his previous business venture, and he started a recording label named Virgin Records. By 23, he became a millionaire but his adventurous attitude turned him into a Billionaire. Once he was end route to the Virgin Islands to meet his girlfriend and his flight got canceled due to some reason and it was the last flight. By then he was left with only one option that is to charter a private plane. But he was running short of money and he picked up a blackboard and wrote $29 Virgin Airlines. The tickets were sold out in no time and the concept of Virgin Airlines was born. Richard Branson always believed in being adventurous and he has always been open to new possibilities which eventually changed his life. As of 2019, Richard Branson’s net worth is estimated as the US $4 Billion.
Everything considered Entrepreneurship is all about taking risks and embracing the change by creating your luck. If entrepreneurs feared failure and stopped taking risks, few companies might ever not have seen the success and progress they are experiencing now. People who are not afraid of failures know to think about how much you are willing to lose even before you start. As Richard Branson, the founder of Virgin Group said, “No one ever reached the stars from the comfort of their Couch”.